But think of it this way, after pouring your thoughts and ideas on paper, don’t you want people to read what you have to say? Here are some ways to increase reach and readability of your blogs.
But before I move ahead, first things first…
Have you proofread your blog?
Try to read your content – not once, but a few times.
Grammar issues can appear all the time so try to re-read your content multiple times. You want to generate the right image if you want to work online and publishing your blog the right way is mandatory. So, check the content thoroughly and focus on spelling and grammar above anything else.
Now that PSA is out of the way, here are some of my top tricks to increase the reach of your content.
1. Link the new content to older posts
If you have old blogs that discuss the same topic, go ahead and update them with links to the new content. Not only will this boost the SEO but they will also create a stellar website structure, deliver a better authority and offer validity to the new article.
2. Post your content on Facebook, (LinkedIn) and Twitter
For most of our clients, Facebook, Twitter and LinkedIn are the biggest source of referral traffic. Note: I have put LinkedIn as an optional recommendation, because it’s more relevant for our b2b clients.
As soon as you post your blog, share it on your social media sites. And always add images since they will deliver a better browsing experience. If you are posting on multiple platforms it’s always a good idea to write a different message for each site. So, no copy paste allowed!
But before you move on to the next point, I want to share a tip that will ensure that your newly minted blog gets seen over and over again and generate ongoing traffic to your website.
We first learned about this concept from our friends at www.digitalmarketer.com. And you can read the complete blog here. But essentially what you are going to do is take your content and break it down into 4 or 5 unique pieces that will each highlight a quote, statistic, question or tip that you discuss in your blog. Then you will spread these pieces over upcoming weeks, each linking back to the same blog post.
To see an example, you can see how we do it on The Marketing Boutique’s Facebook page.
3. Use Reddit and other networks
Reddit can deliver massive traffic for your site and it’s easy to use. The site has millions of users and it’s always a good idea to focus on the interest of the user base, the best way you can. The traffic that comes from here can be a goldmine!
The more exposure your content gets the better. Try to ensure that you harness the power of all the important networks including Google+, Snapchat, Tumblr, Pinterest, Instagram or any others where your audience may be hanging out.
Other important tips:
- Share your content with subscribers via e-mail
- Ask a contact, vendor or partner to share it with their network
- Respond to all comments and be active in the community that you created