This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Social Media

/Social Media
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Want to borrow some ideas for drafting your headlines in 1 min?

By |October 12th, 2016|Content Marketing, Digital Marketing, SEO, SEO tips, Social Media|

Drafting an eye-catching headline could be a difficult task. But you could always borrow some ides from a handy Headline Swipe File to make this job easier. Below we have put together some useful examples from our printable Headline Swipe File. Social Proof Headlines People would like to make choices on the choices that other people make. [...]

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How to set up Facebook ad campaigns?

By |August 3rd, 2016|B2C Marketing, PPC & Paid Advertising, Social Media|

Are you finding it frustrating to keep up with the ever changing algorithms at Facebook for your brand’s marketing strategy? You are not alone. It seems just when you learn a new tactic, the tech heads at Facebook re-write the rules that end up dropping your organic reach. Despite all the frustrations, Facebook has over 8 [...]

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How to Make Your Next Trade Show a Success.

By |August 2nd, 2016|B2B Marketing, Email Marketing, Marketing Planning, Social Media|

A well-planned event can make a difference between a bustling versus a bust tradeshow representation. Today’s tradeshow planners use social media to their advantage before, during and after the show.  Here is a list of top tools and how to use them. Before the event, send an invitation to all your current clients inviting them [...]

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What Canadian Retailers Do to Prepare for Boxing Day Sale: Lessons Learned from Black Friday Marketing.

By |August 2nd, 2016|B2C Marketing, Retail Marketing, Social Media|

Offer a preview of the sales Create a Daily or Hourly Deal Extend offers over several days Engage customers via Social Media Offer a preview of the sales More than ever before this Black Friday, more and more retailers revealed their best deals, door crashers and top rated products days before the actual sale event. [...]

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The A, B, C of Creating a Content Calendar.

By |August 2nd, 2016|Content Marketing, Marketing Planning, Social Media|

Summer is a great time to revisit your business' social media and blog calendars, to make sure the content remains fresh, interesting and more importantly on brand. We have found, that having a content calendar for the various online communities we manage has helped us to be more proactive rather than a reactive one. Here [...]

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5 Reasons Why You Should Outsource your Marketing Department.

By |August 2nd, 2016|Marketing Planning, Outsourced Marketing, Social Media|

The debate on whether to manage your company’s marketing efforts in-house or to ship it outside, has been ongoing for decades. While large companies (with 150+ employees) can maintain a robust in-house marketing team, smaller organizations especially in the business to business arena can often benefit by outsourcing their marketing, advertising and communications needs. Here [...]

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How To Setup Your Social Media Calendar in 5 Easy Steps

By |August 2nd, 2016|Content Marketing, Social Media|

For new business or even established business, setting up a social media calendar for the first time can be daunting and overwhelming. Where should you start, and what should you include?  We’ve broken it down into five simple steps that will help you get started. 1. Define your goals and voice for each channel This [...]

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2014: a year in memes

By |August 2nd, 2016|Content Marketing, Social Media|

It’s hard to imagine 2014 without thinking in memes. Acclaimed biologist and writer Richard Dawkins once defined the meme as “a package of culture", and this idea resonates deeply when you consider how strongly memes are tied to social fads. Much like fashion trends, viral memes come and go, but for a temporary moment in [...]

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Case Study: How We Use Remarketing & Why it Works

By |August 1st, 2016|Case Studies, Facebook Ads, Google AdWords, Google Partner Toronto, Media Buying, PPC & Paid Advertising, Retargeting, Social Media|

When we advertise for a client on paid search, we are targeting users with a very clear intent: They are researching and possibly, making a buying decision for a product or service which they have typed in themselves. This is why visitors are generally converted into leads at higher rates on a search ad, as [...]

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7 Crucial Lessons for Managing Business Pages on Facebook

By |July 31st, 2016|B2C Marketing, Facebook Ads, Social Media|

Ever feel like you need a fancy infinite credit card just to win at Facebook? Organic reach is way down and it seems the social networking giant is pushing for business pages to buy everything from likes to visibility. Of course, having this endless stream of money makes perfect sense for big corporations like McDonald’s [...]

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