Drafting an eye-catching headline could be a difficult task. But you could always borrow some ides from a handy Headline Swipe File to make this job easier. Below we have put together some useful examples from our printable Headline Swipe File. Social Proof Headlines People would like to make choices on the choices that other people make. [...]
Website optimization is a challenging task for most digital companies, let alone businesses in the kitchen and bath industry. Most of our clients spend countless hours gathering content and images, and looking at the latest styles in web design, that search engine optimization often becomes an afterthought. But that is exactly what you need to [...]
Changes are coming in April 2015 how Google will rank websites in mobile search. If your business is signed up for Google Webmaster Tools (Hint: If not, it should be), you might have noticed an email from Google that your website is not “mobile friendly.” You or your webmaster should check your inboxes for an [...]
For Father's Day, we thought we could do something a little bit different and show some love to the God Fathers of marketing. Here is some of their most acclaimed marketing advice. Great Advice from the God Fathers of Marketing from Danielle Larsen
Running a contest on Facebook can be a fun and cost-effective way to grow your fan base and email list. At The Marketing Boutique, contests are one of the most requested type of campaigns by our social media clients - and we routinely recommend them to businesses with new and established Facebook Pages alike. According [...]
Trying to attract baby boomers to your wealth management practice? Start with long-form content. If your business is vying to get the attention of a baby boomer, you’re not alone. According to Shullman Research Centre, boomers constitute 32% of the population, hold 34% of estimated net worth dollars and earn 39% of total income dollars. [...]
As we are in the midst of a few website design projects – each different than the other – we find ourselves asking what should come first: design or content? Moreover, we struggled with this age-old debate while working on our own website for The Marketing Boutique, and here’s what we discovered. Website design, just [...]
If you are tasked with updating your company’s website redesign, you are probably excited with the possibility of adding fresh new colours, images and videos. But sooner or later your web agency will ask you to decide on audience goals, structure and lead generating strategy. If you find yourself scratching your head, take a take [...]
Many people have fallen into the trap of having a website for the sake of it. You may think yours looks decent, or at least “good enough”. Maybe it was inexpensive to put together and it “does the job”. But the reality is: if your site isn’t generating sales and enquiries then it's not a [...]
SEO is the silent partner, the "secret ingredient" that influences not only your website's ranking but also its overall performance. It is absolutely imperative to make sure your SEO is flawless at the time you redesign your website. This FREE guide will help you identify 10 Costly SEO Mistakes that you want to ensure your [...]
