This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Content Marketing

/Content Marketing
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A Complete Guide to Facebook Ads

By |October 18th, 2016|B2B Marketing, B2C Marketing, content, Content Marketing, Creative Design, Facebook Ads, Others|

There is one thing constant about social media marketing – change. Facebook Advertising is no different. This channel presents powerful ways to connect with people who care about your business and are most likely to buy from you. But without a proper roadmap, you’ll be driving through unprepared and blindfolded. This guide on creating your [...]

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Want to borrow some ideas for drafting your headlines in 1 min?

By |October 12th, 2016|Content Marketing, Digital Marketing, SEO, SEO tips, Social Media|

Drafting an eye-catching headline could be a difficult task. But you could always borrow some ides from a handy Headline Swipe File to make this job easier. Below we have put together some useful examples from our printable Headline Swipe File. Social Proof Headlines People would like to make choices on the choices that other people make. [...]

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Beyond the Logo – The Elements Behind an Effective Brand

By |August 3rd, 2016|Branding, Content Marketing, Creative Design|

Just because you have a logo, doesn’t mean that you have established a brand. A logo is the starting point that sets the initial tone and the first psychological impression. However, there are many other factors that contribute to a long lasting and influential brand image that can resonate on many levels with your target [...]

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What Marketing Services Can You Outsource to an Agency?

By |August 3rd, 2016|Content Marketing, Inbound Marketing, Marketing Agency, Outsourced Marketing|

It’s incredible the number of day to day marketing tasks and stand-alone projects an outsourced marketing professional can perform to free up some extra time to focus on your core business.   1.    Website Content Updates If there’s one thing that Google likes more than original content, it is fresh original content, which can [...]

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The Difference Between B2B and B2C E-mail Marketing.

By |August 2nd, 2016|B2B Marketing, B2C Marketing, Content Marketing, Email Marketing|

Email marketing is a quick and cost effective form of communicating with clients as well as prospects. But it’s our experience in working with b2c and b2b clients, that different strategies are needed when delivering an email campaign to an end consumer vs. another business. What are the key objectives for a B2C versus a [...]

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The A, B, C of Creating a Content Calendar.

By |August 2nd, 2016|Content Marketing, Marketing Planning, Social Media|

Summer is a great time to revisit your business' social media and blog calendars, to make sure the content remains fresh, interesting and more importantly on brand. We have found, that having a content calendar for the various online communities we manage has helped us to be more proactive rather than a reactive one. Here [...]

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Want to Improve your B2B Website Content? Consider the buyer’s journey.

By |August 2nd, 2016|B2B Marketing, Content Marketing, Inbound Marketing|

Gone are the days when websites served as an electronic brochure for the company. Nowadays, an average B2B website is expected to perform multiple tasks – from providing information to generating leads and even converting leads into sales. You can find out if your website is working hard enough, by outlining your prospect’s buying journey [...]

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How To Setup Your Social Media Calendar in 5 Easy Steps

By |August 2nd, 2016|Content Marketing, Social Media|

For new business or even established business, setting up a social media calendar for the first time can be daunting and overwhelming. Where should you start, and what should you include?  We’ve broken it down into five simple steps that will help you get started. 1. Define your goals and voice for each channel This [...]

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2014: a year in memes

By |August 2nd, 2016|Content Marketing, Social Media|

It’s hard to imagine 2014 without thinking in memes. Acclaimed biologist and writer Richard Dawkins once defined the meme as “a package of culture", and this idea resonates deeply when you consider how strongly memes are tied to social fads. Much like fashion trends, viral memes come and go, but for a temporary moment in [...]

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4 Reasons Your Site Needs an Overhaul, Not Just an Update

By |August 1st, 2016|Content Marketing, Mobile Websites, Web Analytics, Website Design|

After years of making minor updates to our old website, the Marketing Boutique team decided it was time to start fresh and give our company’s site a complete overhaul. Since we are a group of marketers, designers and digital specialists, we wanted to make sure that our website looks beautiful, ranks well in search engines [...]

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