This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

B2C Marketing

/B2C Marketing
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A Complete Guide to Facebook Ads

By |October 18th, 2016|B2B Marketing, B2C Marketing, content, Content Marketing, Creative Design, Facebook Ads, Others|

There is one thing constant about social media marketing – change. Facebook Advertising is no different. This channel presents powerful ways to connect with people who care about your business and are most likely to buy from you. But without a proper roadmap, you’ll be driving through unprepared and blindfolded. This guide on creating your [...]

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Designing a Holiday Campaign? Think G.I.V.E.

By |August 3rd, 2016|B2C Marketing, Holiday Marketing, Mobile Websites, PPC & Paid Advertising, Retail Marketing, Video Marketing, Web Analytics|

Well there’s no escaping it – the end of the year is nearly here and all retailers scurry in a hurry to draw big sales. How can marketers help business owners make sure their seasonal promotions deliver the results? Consider the symbolic letters G.I.V.E. G is for Google. Whether your clients are online or offline, [...]

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How to Create Brand Loyalty Through Your Welcome Email

By |August 3rd, 2016|B2C Marketing, Email Marketing|

Email is one of the most effective channels to communicate to your clients and market your products or services. While welcome emails are considered more educational as opposed to promotional, they are highly influential in creating a lasting first impression. In many cases, a welcome email is the customer’s first interaction with your brand. And, [...]

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How to set up Facebook ad campaigns?

By |August 3rd, 2016|B2C Marketing, PPC & Paid Advertising, Social Media|

Are you finding it frustrating to keep up with the ever changing algorithms at Facebook for your brand’s marketing strategy? You are not alone. It seems just when you learn a new tactic, the tech heads at Facebook re-write the rules that end up dropping your organic reach. Despite all the frustrations, Facebook has over 8 [...]

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What Canadian Retailers Do to Prepare for Boxing Day Sale: Lessons Learned from Black Friday Marketing.

By |August 2nd, 2016|B2C Marketing, Retail Marketing, Social Media|

Offer a preview of the sales Create a Daily or Hourly Deal Extend offers over several days Engage customers via Social Media Offer a preview of the sales More than ever before this Black Friday, more and more retailers revealed their best deals, door crashers and top rated products days before the actual sale event. [...]

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The Difference Between B2B and B2C E-mail Marketing.

By |August 2nd, 2016|B2B Marketing, B2C Marketing, Content Marketing, Email Marketing|

Email marketing is a quick and cost effective form of communicating with clients as well as prospects. But it’s our experience in working with b2c and b2b clients, that different strategies are needed when delivering an email campaign to an end consumer vs. another business. What are the key objectives for a B2C versus a [...]

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How to use live chat to delight your prospects

By |August 1st, 2016|B2C Marketing, customer service, Lead Generation|

Businesses have been moving to online solutions that increase customer engagement and fully support the online experience.  In today’s technology driven world, there are so many different ways a customer can reach out to contact a company. In addition to email, phone, social or video channels, live chat is an online tool that can increase [...]

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Awesome Email Ideas for Reno, Décor and Design industry.

By |August 1st, 2016|B2C Marketing, Email Marketing|

Email is still one of the most direct, cost effective and efficient marketing tools. But let’s consider the recipient’s point of view. Your target customer is getting hundreds of daily emails with offers and promotions from other retailers. Your task is to make your message stand out from the hundreds of emails and make them [...]

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CRTC Issues First Notice Under CASL

By |July 31st, 2016|B2B Marketing, B2C Marketing, Email Marketing|

The Canadian Radio-Television and Telecommunications Commission (CRTC) is not playing around. They have issued their first notice of violation under the new Canadian Anti-Spam Legislation (CASL). They are seeking a penalty of $1.1 million to Compu-Finder, a Quebec-based company, after four violations were reported. As you can tell, they mean business. We thought it would [...]

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7 Crucial Lessons for Managing Business Pages on Facebook

By |July 31st, 2016|B2C Marketing, Facebook Ads, Social Media|

Ever feel like you need a fancy infinite credit card just to win at Facebook? Organic reach is way down and it seems the social networking giant is pushing for business pages to buy everything from likes to visibility. Of course, having this endless stream of money makes perfect sense for big corporations like McDonald’s [...]

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