This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

B2B Marketing

/B2B Marketing
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A Complete Guide to Facebook Ads

By |October 18th, 2016|B2B Marketing, B2C Marketing, content, Content Marketing, Creative Design, Facebook Ads, Others|

There is one thing constant about social media marketing – change. Facebook Advertising is no different. This channel presents powerful ways to connect with people who care about your business and are most likely to buy from you. But without a proper roadmap, you’ll be driving through unprepared and blindfolded. This guide on creating your [...]

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5 steps to kickstart your marketing (in order of importance)

By |October 17th, 2016|B2B Marketing, Digital Marketing|

Are you feeling stuck – or overwhelmed – with how to steer your company’s marketing? I don’t blame you; I often feel the same about my own agency. You’d think that with my credentials and hands on experience, I would be firing marketing ideas in my sleep. Unfortunately, marketing hasn’t been that easy. With new [...]

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How to Make Your Next Trade Show a Success.

By |August 2nd, 2016|B2B Marketing, Email Marketing, Marketing Planning, Social Media|

A well-planned event can make a difference between a bustling versus a bust tradeshow representation. Today’s tradeshow planners use social media to their advantage before, during and after the show.  Here is a list of top tools and how to use them. Before the event, send an invitation to all your current clients inviting them [...]

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The Difference Between B2B and B2C E-mail Marketing.

By |August 2nd, 2016|B2B Marketing, B2C Marketing, Content Marketing, Email Marketing|

Email marketing is a quick and cost effective form of communicating with clients as well as prospects. But it’s our experience in working with b2c and b2b clients, that different strategies are needed when delivering an email campaign to an end consumer vs. another business. What are the key objectives for a B2C versus a [...]

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3 Lessons from Back to School shopping habits that B2B business owners can’t afford to ignore.

By |August 2nd, 2016|B2B Marketing|

As kids head back-to-school, most companies also get into a back-to-business mode with the focus to achieve the big year-end targets. While most big box retailers start their marketing campaigns as early as July across various channels vying for the parents’ attention and not to mention their wallets. Non-traditional retailers have also decided to pay [...]

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Want to Improve your B2B Website Content? Consider the buyer’s journey.

By |August 2nd, 2016|B2B Marketing, Content Marketing, Inbound Marketing|

Gone are the days when websites served as an electronic brochure for the company. Nowadays, an average B2B website is expected to perform multiple tasks – from providing information to generating leads and even converting leads into sales. You can find out if your website is working hard enough, by outlining your prospect’s buying journey [...]

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5 B2B Trends to Consider for your 2015 Marketing Plan (via LinkedIn)

By |August 2nd, 2016|B2B Marketing, LinkedIn|

he Marketing Boutique is now publishing on LinkedIn Pulse to keep the conversation going about B2B marketing with more business owners & marketing managers. Our first post by Salimah highlights 5 B2B trends you should think about incorporating into your 2015 marketing plan. We also invite you to follow our page on LinkedIn for more insights [...]

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How to get started with Marketing Automation.

By |August 1st, 2016|B2B Marketing, Inbound Marketing|

Marketing Automation is getting a lot of buzz lately, and some marketers are predicting it will continue to generate marketing momentum especially in the b2b marketing arena – well beyond 2015. Integrating marketing automation into your organization can be overwhelming and often takes longer than most senior managers would like to admit. With careful planning [...]

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How to create videos that capture attention of b2b buyers? (Part 1 of 3)

By |August 1st, 2016|B2B Marketing, Video Marketing|

Videos continue to play a major role in B2B marketer’s toolkit, and 76% of B2B companies already use videos as a content marketing tactics. (source) Since an average b2b buyer’s journey (i.e. the researh process people go through leading up to making a purchase) usually takes longer than b2c customers, b2b marketers may want to consider creating [...]

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How to create videos that capture attention of b2b buyers? (Part 2 of 3)

By |August 1st, 2016|B2B Marketing, Video Marketing|

In this second part of a three part series, we take a look at the middle of the funnel - consideration stage. What is a prospective buyer looking for to get closer to making a decision? And how can you design your videos to provide the information your customer is looking for? CONSIDERATION STAGE: During [...]

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